[MMS]Summary on 11/17/09

Summary MMS on 11/17/09

Choosing a General Attack Strategy

Designing Competitive Strategies (Continue on 11/12/09)

– Choosing a Specific Attack Strategy

• Price-discount
• Lower price goods
• Prestige goods
• Product proliferation
• Product innovation
• Improved services
• Distribution innovation
• Manufacturing cost reduction
• Intensive advertising promotion

3- Market-Follower Strategies

• Innovative imitation
  (Product imitation)
• Product innovation
• Four Broad Strategies:

– Counterfeiter

– Cloner

– Imitator

– Adapter

4- Market-Nicher Strategies

– High margin versus high
volume

– Nicher Specialist Roles

• End-user specialist

– Value-added reseller

• Vertical-level specialist
• Customer-size specialist
• Product-feature specialist
• Job-shop specialist
• Quality-price specialist
• Service specialist
• Channel specialist
• Specific-customer specialist
• Geographic specialist
• Product or product-line specialist

Balancing Customer and Competitor Orientations

u Competitor-centered company

u Customer-centered company

~ by Rithy Pheath on 12/01/2009.