[MMS]Summary on 11/10/09

Summary MMS on 11/10/09

What do you do when you have a problem with your marketing?

The Buying Decision Process

  • Buying Roles
  • Initiator
  • Influencer
  • Decider
  • Buyer
  • User

Good point on chapter 6

How to choose competitor with you marketing

What do you do with your competitor?

Analyzing Competitors

+ Strengths and Weaknesses

  • Dominant
  • Strong
  • Favorable
  • Tenable
  • Weak
  • Nonviable

+ Three Variables to Monitor When Analyzing Competitors:

  • Share of market
  • Share of mind
  • Share of heart

+ Designing the Competitive Intelligence System

There are four main steps:

  • Setting Up the System
  • Collecting the Data
  • Evaluating and Analyzing the Data
  • Disseminating Information and Responding


~ by Rithy Pheath on 11/12/2009.

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