[MMS]Summary on 10/22/09

Research information

1. Questionnaire

  • What questions to ask?
  • Form of each questions?
  • Wording?
  • Ordering of question in your questionnaires?

2. Mechanical Devices

  • People Meters
  • Supermarket Scanners
  • Eye Cameras

Market Demand Definition

Market demand for a product is the total volume that would be

  • Bought by a defined customer group
  • In a defined geographical area
  • In a defined time period
  • In a defined marketing environment
  • Under a defined marketing program

~ by Rithy Pheath on 10/27/2009.

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